10th Annual Biz2Biz Expoadmin January 6, 2017
46 Kensington Rd
Charlottetown, PE C1A 5H7
Business to Business Tradeshow (12:00 – 6:00 p.m.) – 125 exhibitors will showcase their products and services in a professional trade show setting.
Biz2Biz Kick-off and Connector Luncheon (12:15 – 1:00 p.m.) – Community and government leaders, Chamber board, sponsors, exhibitors, and attendees will gather for opening remarks, the Biz2Biz launch and complimentary Connector Luncheon.
Small Business Week Networker (4:30 p.m. – 6:00 p.m.) sponsored by: – Increase your business contacts – network! Complimentary hors d’oevres and cash bar.
“Hot Topics”…Business Info Sessions
“Google Analytics: What Do All The Numbers Mean?” with Dr. Jay Adamsson, Principal, Analytic-OR
1:00 – 2:00 p.m., Eastlink Centre Breakout Room
If you have a website, chances are you use Google Analytics. But very few businesses and organizations use this data effectively. This session shows how to avoid getting lost in the numbers, and how to make meaningful decisions with Google Analytics.
Dr. Jay Adamsson is a translator – he turns numbers into English. He is a principal at Analytic-OR, which is dedicated to providing a range of evidence-based services to their clients. With a PhD in Mathematics and 20 years of experience in interpreting numbers for business and organizations, he uses Google Analytics to deliver websites that make an impact.
“Business Development in the Digital Age” with Terri Mann, VP Consulting Business Development, BDC
2:15 – 3:15 p.m., Eastlink Centre Breakout Room
This session will examine current trends in using digital tools to drive the growth of your business, including social media, consumer trends, access to information and the impact, and how a shift from relationship-based sales to new buying habits is demanding a change in the way businesses market themselves.
“Don’t Outspend Them, Outsmart Them” with Canadian marketing icon, Terry O’Reilly
3:30 – 4:30 p.m., Red Shores Grandstand
Budget should never get in the way of great marketing.
In a world where most advertisers don’t have huge budgets to trounce the competition, where small advertisers are up against deeper pockets, and where not–for–profit communicators struggle to make an impact, there is a way to gain remarkable returns.