Creating a Culture of Sales: a BioNB Webinar

admin February 4, 2017

March 16, 2016 @ 2:00 pm – 3:00 pm
Jenny Keleher

Creating a Culture of Sales:

Networking and Relationship Building to Grow Your Business

Part of East Coast Startup Week 2016 #ECSW2016

“Sales” isn’t just for sales-people, it’s a mindset that is essential in every area of your business – particularly in the early days. A “sales culture” is a “growth culture”, where the most successful ventures have their eyes set on the next growth opportunity.

In this one-hour webinar, Judi Richardson of C-Level Executive Solutions will offer her tips on several facets of strategic networking and how to network for maximum impact. Judi will discuss:

  • Sales mindset and skills
  • Strategies for successful networking
  • Developing strategic relationships
  • Criteria for the right networking sessions for you
  • Making the most of memberships
  • Applying lessons from the sales cycle to product development
  • Instilling “growth” in your leadership and culture

Click here to access recordings of previous BioNB webinars.

Click here to learn about other East Coast Startup Week events.


Judith Richardson, MA, BA, B.Ed., MEC

Practice Partner, Master Entrepreneur, Corporate Coach

Judi Richardson is a recognized organizational development expert, visionary, and chief strategist with experience in 12 different countries. Her specialties include: Establishing, transforming, and advancing business objectives and operations; Business start-up and turnaround; Change management; Corporate and citizen engagement; and business mergers, acquisitions, and consolidations.

Judi has been the recipient of International Executive Coach of the Year, Canadian Progress Club Woman of the Year (Entrepreneur and Innovator), and SMU Distinguished Community Service Award. Her professional certifications include Adult Education, Mediation, Diversity/Human Rights from NS/Canadian Human Rights Commission, Negotiations from SMU, Master Entrepreneur/Corporate Coach from Comprehensive Coaching U, Executive Development from Tuck School of Business, Dartmouth College and 5 Master Facilitator Certifications.

Click here to read Judi’s full bio at

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