This Chasm Institute Workshop will equip your team with two proven drivers for success – both an action-based Market Model + Tool Set.  It will develop the knowledge and skills required to create and execute a strategy for winning in the mainstream market.

Key topics to be covered include:

• The Technology Adoption Life Cycle
• The High-Tech Market Development Model
• Winning in the Early Market
• How to develop a 9-point strategy for crossing the chasm

          –    Target customer
          –    Compelling reason to buy
          –    Whole product
          –    Partners and allies
          –    Distribution
          –    Pricing
          –    Competition
          –    Positioning
          –    Next target

• Go-to-market planning
• The “4 Gears” model for website success

See the full workshop description and agenda here.

Registration is limited to 12 companies, with up to 2 attendees per company.

Your space is held with payment for registration.  Registration is non-refundable but is transferable with advance notification.

Thank you to ACOA for financial support