Crossing the Chasm Workshop: Marketing and Selling Disruptive Products to Mainstream Customers

admin February 4, 2017

August 10, 2015 @ 8:15 am – August 11, 2015 @ 2:30 pm
Venn Centre
735 Main Street
Moncton, NB E1C 1E5
Barb Ells

This Chasm Institute Workshop will equip your team with two proven drivers for success – both an action-based Market Model + Tool Set.  It will develop the knowledge and skills required to create and execute a strategy for winning in the mainstream market.

Key topics to be covered include:

  • The Technology Adoption Life Cycle
  • The High-Tech Market Development Model
  • Winning in the Early Market
  • How to develop a 9-point strategy for crossing the chasm

          –    Target customer
          –    Compelling reason to buy
          –    Whole product
          –    Partners and allies
          –    Distribution
          –    Pricing
          –    Competition
          –    Positioning
          –    Next target

  • Go-to-market planning
  • The “4 Gears” model for website success

See the full workshop description and agenda here.

Registration is limited to 12 companies, with up to 2 attendees per company.

Your space is held with payment for registration.  Registration is non-refundable but is transferable with advance notification.

Thank you to ACOA for financial support

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