Crossing the Chasm Workshop: Marketing and Selling Disruptive Products to Mainstream Customers
admin February 4, 2017
735 Main Street
Moncton, NB E1C 1E5
Canada

This Chasm Institute Workshop will equip your team with two proven drivers for success – both an action-based Market Model + Tool Set. It will develop the knowledge and skills required to create and execute a strategy for winning in the mainstream market.
Key topics to be covered include:
- The Technology Adoption Life Cycle
- The High-Tech Market Development Model
- Winning in the Early Market
- How to develop a 9-point strategy for crossing the chasm
– Target customer
– Compelling reason to buy
– Whole product
– Partners and allies
– Distribution
– Pricing
– Competition
– Positioning
– Next target
- Go-to-market planning
- The “4 Gears” model for website success
See the full workshop description and agenda here.
Registration is limited to 12 companies, with up to 2 attendees per company.
Your space is held with payment for registration. Registration is non-refundable but is transferable with advance notification.
Thank you to ACOA for financial support