Crossing the Chasm Workshop: Marketing and Selling Disruptive Products to Mainstream Customersadmin February 4, 2017
This Chasm Institute Workshop will equip your team with two proven drivers for success – both an action-based Market Model + Tool Set. It will develop the knowledge and skills required to create and execute a strategy for winning in the mainstream market.
Key topics to be covered include:
- The Technology Adoption Life Cycle
- The High-Tech Market Development Model
- Winning in the Early Market
- How to develop a 9-point strategy for crossing the chasm
– Target customer
– Compelling reason to buy
– Whole product
– Partners and allies
– Next target
- Go-to-market planning
- The “4 Gears” model for website success
See the full workshop description and agenda here.
Registration is limited to 12 companies, with up to 2 attendees per company.
Your space is held with payment for registration. Registration is non-refundable but is transferable with advance notification.
Thank you to ACOA for financial support