Get Out Of The Building! How To (And How Not To) Validate Your Market

admin January 6, 2017

March 24, 2016 @ 2:00 pm – 3:00 pm
Jenny Keleher

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“Get out of the building” is a common phrase used to get start-up founders to stop tinkering and start talking with potential customers. But what does this mean? And how do you do it?

Rarely are initial products successful in the market. Between idea generation and financial success is a long process of iterating and adapting your product to meet the needs of the market. Often times, these adaptations are done too late with a great waste of time, money and energy. Rather, we want to iterate as quickly as possible and the way to do this is through interacting with customers as early as possible.

In this webinar, we will describe the Customer Development approach to market validation and provide you with some tools to begin doing it right away to save you time, money, and energy.

Ryan Reid is BioNB’s new Business Intelligence and Support Services Manager. He has over 18 years’ experience in marketing and new venture creation. He has been a key employee or founder in three start-ups, two in software and one in veterinary care.  He’s consulted on business planning and market validation to new ventures. He holds an MBA from the University of New Brunswick.

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