Market Entry Strategies Workshop

admin January 6, 2017

March 21, 2016 all-day
Bally Haly Golf Course
100 Logy Bay Rd
St. John's, NL A1A
Chris Percy

BTCRD will be hosting a Forum for International Trade Training FITT – Going Global One day Workshop focused on Market Entry Strategies on March 21, 2016 at Bally Haly Golf Course. This workshop will give an overview of the essential first step in going global and pursing international business development. During the workshop topics will include a comprehensive assessment of international market entry options for the export of products or services and optimal market entry strategies.

The participants will be able to:

  • Assess barriers to market entry
  • Differentiate between market entry strategies
  • Recommend potential international partners through consultations and analysis of strengths and weaknesses and negotiate partnership agreements.

At the end of this workshop participants will be able to perform basic corporate strategic needs assessments,  identify and evaluate market entry and distribution options commonly used in international trade and investment activities,  identify and evaluate appropriate partner(s) and type(s) of partnership(s), for any given international venture, and identify the factors involved in setting up and managing international partnership(s).

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