ProfitLearn workshop: Increase Your Visibility – Promote Your Business!admin February 4, 2017
TARGET AUDIENCE: This workshop is targeted to companies who have already identified the characteristics of their target market but now want to know the best way to promote to that group.
DESCRIPTION: Choosing the best advertising or promotion medium is often difficult for small businesses. Where to spend it (direct mail, brochures, membership associations, newspaper, radio, etc.) and how much to spend are questions entrepreneurs often asked.
This workshop will help you uncover:
• Your objectives and your message
• Branding’s role in business promotion
• What makes for a great promotional tool (best practices)
• Mass media strengths and weaknesses
• How to develop good on-line promotional tools (best practices)
• Strengths and weaknesses of other promotional options
• The importance of evaluating and ROI