Talking to Humans – A BioNB Webinaradmin January 6, 2017
Talking to potential customers is the best way to get the feedback and insight you need to create a product or service that the market really wants and needs. Instead of starting a business based on your owns hopes and conclusions drawn from Google searches of secondary data, having in-depth conversations with real people can help you better uncover the problems people are having, and how you can potentially solve them.
This 30-minute webinar, based on “Talking to Humans” by Giff Constable, is designed to get you started in performing customer discovery right away. Giff Constable is a leading figure in the lean start up movement that is sweeping the entrepreneurial world. Each attendee will receive a free electronic copy of Talking to Humans, along with a worksheet to begin customer discovery on your own. This webinar is a continuation of BioNB’s market validation webinar from last spring.
Presenter: Ryan Reid, MBA, Client Services Manager, BioNB