BioNB Branding Guidelines
Logo Usage
BioNB has four logos: a landscape logo, a tall logo, and a black and white version of each. BioNB uses the colour logo wherever possible such as for web and colour printing. The black and white version is used wherever colour printing/viewing is not an option.
BioNB’s logo is not to be rotated, re-arranged, distorted, recoloured, or placed on a background with insufficient contrast. Please keep BioNB informed of any designs that include our logo.
Minimum sizes
Tall version with min width 16mm
Landscape version with min width 35mm
Colours
RGB R 19, G 106, B 180
CMYK C 89, M 59, Y 0, K 0
HEXADECIMAL 136ab4
RGB R 79, G 153, B 68
CMYK C 73, M 18, Y 100, K 3
HEXADECIMAL 4f9944
Brand Essence
Bioscience means to create innovative technologies out of natural material. BioNB is the voice and face of the biosciences sector in New Brunswick and, as such, our branded material conveys our organization’s brand and that of our region.
We celebrate a marriage between nature and innovation; beauty and progress; the old and the new. BioNB is in the market of simplifying and communicating for a complex ecosystem, and our brand conveys that.